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Date: 10/18/07
Author: David Williams
Below you'll find new "ski boat" sales market share data for the first six months of 2007 according to Statistical Surveys Inc. Basing their information on boat registration data from 46 states, the Grand Rapids, Michigan firm's data represents 97% of the U.S. market. Their "ski boat" category represents water ski and wakeboard boats.
As you can see from the data in the chart below, Malibu leads the segment for the first six months of 2007 with a market share of 24.8% followed by MasterCraft with a 21.67% market share and Correct Craft with 13.31% market share.
A comparison of the YTD market share numbers between the first half of 2006 and the first half of 2007 illustrates the increase or decrease in the market share for each brand according to SSI. Malibu's share was down slightly with a 1.46% decrease in its market share lead. Both Skier's Choice brands, Moomba and Supra, had the most impressive market share increases with 11.1% and 12.66% respectively. The biggest market share dip of the larger brands belongs to Sanger with a 18.76% decrease.
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|
YTD (1/1-6/30) |
2nd Quarter (4/1-6/30) |
|
Company |
2006 |
2007 |
Change |
2006 |
2007 |
|
Malibu |
25.17% |
24.80% |
-1.46% |
25.31% |
26.10% |
|
MasterCraft |
20.00% |
21.67% |
+8.34% |
20.17% |
20.30% |
|
Correct Craft |
13.62% |
13.31% |
-2.30% |
13.63% |
13.36% |
|
Moomba |
10.14% |
11.26% |
+11.10% |
9.77% |
11.07% |
|
Centurion |
8.17% |
7.78% |
-4.72% |
8.23% |
7.95% |
|
Tige |
7.22% |
7.13% |
-1.28% |
7.28% |
7.27% |
|
Supra |
6.18% |
6.96% |
+12.66% |
6.11% |
7.17% |
|
Sanger |
2.93% |
2.38% |
-18.76% |
2.77% |
2.34% |
|
MB Sports |
1.77% |
1.65% |
-6.84% |
1.81% |
1.41% |
|
Ski Supreme |
1.24% |
1.20% |
-3.20% |
1.38% |
1.29% |
|
Calabria |
1.73% |
0.90% |
-48.20% |
1.81% |
0.95% |
|
Gekko |
0.67% |
0.48% |
-28.95% |
0.64% |
0.46% |
|
Rinker |
0.84% |
0.35% |
-58.66% |
0.73% |
0.19% |
|
Wakecraft |
0.01% |
0.07% |
+459.79% |
0.02% |
0.08% |
|
Session |
0.16% |
0.06% |
-62.68% |
0.18% |
0.06% |
|
|
100.00% |
100.00% |
|
100.00% |
100.00% |
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